RJ LIBERATORE JR.
PLEASANTVILLE — Plans for a four-event Bayview Summer Series featuring good food, drinks, family fun times and down-home cooking were unveiled during the April 6 City Council meeting.
The series is comprised of a sunset wine tasting June 20, a weekly farmers market beginning June 24, the Mayor’s barbeque cook-off on July 18, and the Endless Summer Festival on Aug. 22, said Glenn M. Davila, president of Performance Marketing, the event’s public relations manager
“The Bayview Summer Series is a collection of unique events taking place in the Lakes Bay section of Pleasantville for the entire community, our neighbors and visitors to enjoy,” Mayor Jesse Tweedle said. “This is an exciting new chapter in the history of Pleasantville.”
Sunset wine tasting will take place at the Lakes Bay Marina overlooking Atlantic City. The other events – the farmers market, barbeque and festival – will take place on the site of the former Pleasantville High School at Ansley and South Franklin boulevards.
“Somers Point has Bayfest and Atlantic City has its summer concerts,” Tweedle said. “Now we have an attraction to pull people into Pleasantville.”
“It’s going to be hot in Pleasantville this summer,” Davila said in announcing a multi-pronged marketing strategy that will use social media, email along with traditional radio, print and direct-mail marketing.
Performance Marketing has already launched the event’s website at www.bayviewsummerseries.com.
The sunset wine tasting will kick off the Bayview Summer Series with an upscale party featuring the finest New Jersey wines served with food pairings throughout the night, Davila said. The event runs 6:30-10 p.m. on Saturday, June 20 and features live music by the Eddie Morgan Trio.
Davila hopes to have 8-10 wineries and many vendors participating in the wine tasting. Tickets are $15.
The farmers market will be on Wednesday 8:30 a.m. to 2 p.m. at the former High School field beginning June 24.
The free Mayor’s barbeque cook-off is noon to 10 p.m. Saturday, July 18 and will offer cash prizes, trophies and bragging rights, Davila said.
“It’s something this area has never seen,” he said.
Finally, the summer series concludes with the Endless Summer Festival from noon to 11 p.m. Saturday, Aug. 22. A $5 wristband allows for rides all day, Davila said.
“Where can you have all-day fun for $5?” he asked.
“I’m very glad to see the old sign coming to life,” Councilman William Christmas said. “Pleasantville, indeed, is a city on the move.”
Pleasantville officials are seeking sponsors and vendors for the series. Contact Jackie Amado-Belton at 609-677-4925 or firstname.lastname@example.org for information.
Ticket and event information is also available through the series’ website.
The Current of Pleasantville